As his signature Puma shoe line attests, LaMelo Ball is undeniably one of the most showy NBA players of all time. Ball presented a quick overview of the design elements of his newest shoe, the MB.04 LaFrance, in the lead-up to its release. The video was published by NBA on X, which was previously known as “Twitter,” and fans had variable reactions to it.

Since the Charlotte Hornets selected him as the third overall choice in the 2020 NBA Draft, Ball has served as the team’s representative. Just like his on-court play, the design of his Puma signature sneakers deviates from the typical style of other shoe brands like Nike and Adidas.On September 12th, you can purchase Ball’s Puma MB.04 LaFrance shoes at PUMA.com and other select retailers.

The former CMO of Footlocker discussed the origins of the LaMelo Ball and Puma collaboration.Puma, in contrast to Nike and Adidas, which operate on massive celebrity endorsement deals, makes a killing by partnering with niche NBA players. Introducing LaMelo Ball.

Ex-Footlocker GM Jed Berger gave credit for Puma’s decision to recruit Ball in an interview with Andcape’s Nick DePaula.

“The basketball community has known about him for years, and they always called him ‘The Best Ball,'” said Berger. This fervor for him has persisted for quite some time. Because of it, Puma was able to launch their iconic sneaker with a bit more assurance. To succeed in this field, you must be prepared to admit when you’re wrong.Every time Ball gets on the floor, it’s electrifying to watch him shoot, pass, and handle the ball. He was the ideal athlete for the legendary footwear company to feature prominently in a line of trademark sneakers.