Nov. 20, 2023 /PRNewswire/ — Purchase, N.Y. Reuniting with Shaquille O’Neal, whose innumerable Pepsi commercials charmed and surprised customers during the 1990s, Pepsi® is continuing its 125th anniversary celebration by releasing a brand-new commercial that emphasizes Pepsi Mini Cans as the ideal complement for snack and mealtime situations. In the new commercial, Shaq celebrates that Pepsi Mini Cans are always the ideal size by wishing he was “a little bit smaller” in order to avoid the daily dangers of his enormous stature.
In the “I Wish” commercial, Shaq is seen in a variety of settings where a one-size-fits-all strategy isn’t really appropriate, such as sitting comfortably in flights, fitting into beds without his feet hanging off, or just strolling through doorways. A cameo by Skee-Lo, who lays down new lyrics to spoof his well-known 1995 hip-hop classic, “I Wish I Was A Little Bit Taller,” heightens the spot’s emotion and hilarity. The humorous juxtaposition of a larger-than-life Shaq lamenting life’s smaller situations doesn’t stop him from showing love to Pepsi Mini Cans, proving that despite their small stature, Pepsi Minis are just right for any occasion. The ad draws inspiration from previous Pepsi and Shaq work, especially the “Big Slam” spot from 1994.
“I always enjoy working with Pepsi as a longstanding partner of the brand. Shaquille O’Neal remarked, “It was a lot of fun to make the ‘I Wish’ commercial, illustrating how things could be better if I were actually a little bit smaller.” “With Pepsi Mini Cans, I can enjoy every sip and appreciate the little things in life.”
Fans can enter to win an official NBA basketball signed by Shaquille O’Neal by posting a photo of their favorite snack or meal with a Pepsi mini can on social media starting on November 20 and tagging @Pepsi and #BetterWithPepsiMinis #Sweepstakes. To guarantee their place among the select few fortunate winners, fans must take quick action. No Purchase Is Required. 18+ U.S. Res. (19+ for AL/NE). expires on December 15, 23. Here are the rules: bit.ly/46DNAE4.
The latest commercial is currently available for viewing on the Pepsi YouTube account. The ad will also be seen on linear television on November 22 during a few national NBA games on ESPN and TNT, as well as on Thanksgiving Day, November 23, during NBC’s primetime NFL schedule.
“When my hit song ‘I Wish’ initially came out in the 1990s, the whole ‘bigger is better’ thing was in vogue, whether it was being taller or wearing larger t-shirts or shorts. Everybody in my area aspired to be a famous basketball player…but now Shaq, the biggest and baddest guy in the game, is here to turn my song around and prove that, with Pepsi Mini Cans, “smaller really is better.” Skee-Lo stated.
Many of the creative components of this new Pepsi Mini Cans campaign were inspired by the legendary relationship between Pepsi and Shaq. We were also able to capitalize on 90s nostalgia by reworking Skee-Lo’s classic “I Wish” for the modern day, considering the shift in consumer preference toward more compact packaging, according to Todd Kaplan, Chief Marketing Officer of Pepsi. “We hope Pepsi fans will enjoy the song and commercial – especially the tall ones – as nobody is too big to enjoy the convenience, fun, and awesome taste of our Pepsi Mini Cans!”
Customers may easily get Pepsi Mini Cans, which provide 7.5 ounces of the same delicious flavor in a more manageable portion size. The following varieties of Pepsi Mini cans are available in packs of six or ten: Original, Zero Sugar, Wild Cherry, Diet, and Real Sugar. Thirty packs of Original and Wild Cherry are also offered.
For up-to-date information on Pepsi’s 125th anniversary celebration, please follow Pepsi on Facebook, Instagram, X (formerly Twitter), and Threads (@Pepsi). You may also get more details at Pepsi.com/125.
The 125th Anniversary Campaign of Pepsi® Brand
Ever since its establishment in 1898 in New Bern, North Carolina, Pepsi® has grown to become one of the most recognizable brands in the world and continues to be a mainstay of popular culture and consumer pleasure. Pepsi will commemorate its 125th anniversary during the span of the 125 days running up to New Year’s Eve from now until December 31. In addition to paying tribute to the brand’s history, #Pepsi125 will look ahead to the next 125 years as the company ushers in a new era marked by a well acclaimed new visual identity. Fans may visit Pepsi.com for more information and follow Pepsi on Facebook, Instagram, X (previously Twitter), and Threads (@Pepsi) to remain updated on the brand’s 125th anniversary celebration.
Concerning PepsiCoAround the world, people enjoy PepsiCo products more than a billion times a day in more than 200 nations and territories. With a portfolio of complementary beverages and convenience foods that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream, PepsiCo produced more than $86 billion in net revenue in 2022. A vast array of pleasant meals and beverages, including some legendary brands with estimated yearly retail sales of more than $1 billion apiece, are part of PepsiCo’s product portfolio.
Becoming the world leader in beverages and convenient foods by winning with pep+ (PepsiCo Positive) is the vision that drives PepsiCo. Pep+ is our strategy end-to-end transformation that operates within planetary bounds and inspires good change for people and the planet by putting sustainability and human capital at the center of how we will create value and growth. Visit www.pepsico.com and follow @PepsiCo on X (previously Twitter), Instagram, Facebook, and LinkedIn for additional information.