MARKETING LESSONS FROM THE STORY OF MICHAEL JORDAN SELLING AN OLD T-SHIRT!

There was a 13 year old boy. One day his father gave him an old shirt and asked:

– How much do you think this shirt is worth?

– About 1 dollar,” the boy answered.

– Can you sell it for 2 dollars?

The boy’s father asked while looking at the boy.

– Father, I think only a fool would buy this shirt,” the boy replied.

The father looked at his son with encouraging eyes:

– Why don’t you try it? Do you know? My family is having difficulty, if you can sell this shirt, it can help us a lot.

After hearing his father say that, the boy nodded in agreement:

– I’ll try it, but I’m not sure if I can sell it.

Michael Jordan's net worth $3 Billion: Forbes' 400 Richest PeopleThe boy washed the shirt very carefully. Because he didn’t have an iron to straighten the shirt, he used a brush to wash the shirt, then dried it on a flat piece of wood in the shade. The next morning, the boy brought the shirt to a crowded train station.

After 6 hours of non-stop soliciting, the boy finally sold the shirt for 2 dollars. He quickly took the money from the sale and ran home to give it to his father.

After that, every day he went looking for old clothes to take home, wash, and sell.

One day the boy’s father gave him another old shirt:

– Can you sell this shirt for 20 dollars?

– Father, how can I sell it? An old shirt cannot have such a high value, at most it is 2 dollars.

– Why don’t you try to think of a way, there is definitely a way. The boy’s father encouraged him.

Finally, the boy thought of a way. He asked his cousin, who was very passionate about painting and drew very well, to draw him an eagle and a lovely mouse on the shirt. Then he chose a school where many rich young men studied there. He stood at the school gate inviting buyers. Just after a moment of greeting, a butler and his young master came to buy the shirt. That young master was extremely excited when he got the shirt and immediately gave him an extra 5 dollars, in total he sold the shirt for 25 dollars.

This was quite a large amount of money for his family, this amount could correspond to nearly a month’s salary of his father at that time.

Michael Jordan Net Worth: How He Makes and Spends His $2 Billion FortuneAfter returning home, his father gave him another shirt and said:

– Can I sell this shirt for 200 dollars?. His father looked at him with eyes full of trust. At this moment, the boy did not hesitate, he received the shirt with both hands, and began to think…

Two months later, the opportunity finally came. That day, the main actress of the famous movie “Charlie’s Angels” came to the boy’s city to promote the sequel of the movie. After the meeting with the journalist ended, the boy boldly pushed forward, ran to actress Farrah Fawcett – Majors, held out an old shirt and asked her to sign her name on it. Farrah Fawcett – Majors looked stunned for a moment but then happily signed the shirt with a smile. No one could refuse such a cute boy with such innocent eyes.

After signing, the boy asked her:

– Can I sell this shirt?

– Of course you can, this is your shirt, you can sell it if you want.

The boy stood on the podium and shouted loudly:

– This is a shirt personally signed by the beautiful actress Farrah Fawcett – Majors, its price is 200 dollars.

After going through the auction, the shirt was finally sold for an unbelievable amount of money, 1200 dollars.

When he arrived home, he saw his father and another person at home.

The boy’s father was moved and hugged him and kissed his forehead:

– I originally planned that if you couldn’t sell it, I would ask someone to buy it back. I didn’t expect you to be so good! You are really good…

That evening, father and son sat and talked for a long time.

His father asked:

– Son, from the story of these 3 shirts, do you understand anything?

– I understand, you encouraged me.

Michael Jordan has spent between $550k to $940k on cigars!": The Bulls  legend has so much money to burn for his addiction that he spends $14-24  per cigar - The SportsRushThe boy looked at his father emotionally and continued:

– As long as we brainstorm, nothing is impossible, no matter how difficult the task is, there is a solution.

That boy is Michael Jordan, a basketball legend, wealthy billionaire, chairman of the board of directors, largest shareholder of the Charlotte Hornets corporation.