Collaboration Alert: Drake and Kevin Durant Team Up for NOCTA Basketball Campaign”

In a final-ditch effort to promote the forthcoming NOCTA Basketball collection prior to its midnight EST launch on November 8th, Drake alias The Boy has posted a photo of his associate Kevin Durant in the front on Instagram. The entire assortment was introduced subsequent to the Nike (NYSE:NKE -0.26%) NOCTA Glide and Tech Fleece running capsule, earlier in the previous week.

Drake’s devotion to basketball is not unexpected, considering his private court at home in Canada and his regular attendance at “Drake Night” at the Scotiabank Arena to support the Toronto Raptors, his native team. In anticipation of the start of the NBA season, Drake has now partnered with his friend Kevin Durant, also known as “Easy Money Sniper” on his social media platforms, for the imminent NOCTA Basketball collection. The campaign visuals embrace a whimsical motif, showcasing KD hoovering a room laden with currency while attired in a light blue lightweight jersey, basketball shorts, and a Swarovski Velour Jacket. In contrast, he is depicted conversing in an additional photograph while donning the entire basketball ensemble, including the Engineered Knit Tight.

This assortment of apparel and accessories includes, among other items, outerwear, Sideline Jackets with water resistance, and a Warmup Jacket with a loose fit. It is outfitted with every possible piece of apparatus required to play the game. Two lightweight jerseys are coupled with the Engineered Knit Tight, Basketball Shorts, and Warmup Pant, in addition to a three-pack of NOCTA Briefs. In the accessories section, one can also find El Chico Headties, headbands, NOCTA Ball Socks, an Engineered Knit Sleeve, and an SBL NOCTA Elite Basketball.

Tonight at 12 a.m. EST, the NOCTA Basketball collection will be available on Nocta and SNKRS.