Bronny James Takes the Spotlight as Chrome Hearts’ Brand Ambassador, Leaving His Fashion Footprint

The thrilling news that Bronny James, the son of well-known NBA player LeBron James, would be joining the Trojans was announced in May of last year.

James, a Chatsworth, California native who completed his education at Sierra Canyon High School, selected USC. He could have gone to Oregon or Ohio State, but he chose USC instead.

The gifted combo guard with a 4-star rating looked comfortable wearing a Chrome Hearts Multi Color Cross Hoodie together with black sweatpants from the same brand during a recent trip to a university.

The well-known premium underwear brand PSD recently revealed its newest collaboration with none other than legendary high school athlete Bronny James. James, who has always appreciated the creative products of the company, is excited to be the youngest sports entrepreneur to work with PSD.

James reaffirmed his steadfast commitment to PSD and said it’s exciting to be working on a partnership that is real and genuine with them. He is very excited to contribute his ideas and viewpoint to the creation of unique works of art.

The PSD team, which is widely acknowledged for its exceptional design capabilities, discerns James’ aptitude for aligning with the most recent fashion trends. They intend to collaborate on the creation of an exclusive collection for James. James’s new line will be available at prominent retailers such as Champs, Hibbetts, and Snipes by the upcoming spring. Additionally, the collection will be offered for purchase at psdunderwear.com.

Co-Founder and President of PSD Curt Flaitz has derived great pleasure from observing Bronny’s progression while donning PSD apparel. LeBron initially acquired the brand when Mike Miller presented it to him as a gift during their time playing together in Miami. PSD adores organic partnerships and is looking forward to developing a fantastic rapport with Bronny.